sweet boots, man

Smirnoff was doing a roll out of their new Raw Iced Tea using the Northeast as a test market. Enter the Prep Unit. The Prep unit was a group of highly privileged trust fund prepstas from Connecticut. Their rap video caught fire on the youTubes then wound up with their own site.  The site featured the rap video and a prepsta handbook. After the success of this site, there was eventually a coast war between the east and the west. Luckily no one was hurt.

Role: Senior Interactive Art Director




And shits and grins, here is the video that inspired it all.  Produced by JWT:

Labels: Art Direction, Brand Experience, Food and Beverage, Smirnoff, Web Design