sweet boots, man

It started as a healthy creative shootout at Y&R for Xerox's new affordable color campaign. Two other guys and myself were up against the creative mainstays on the account, which, I guess made us the underdogs? Next thing you know, we're shooting Beth Littleford with Joe Pytka and animating computerized goats with a Russian guy named Alexi. Mother is proud. Check it.



FrugalColor.com

The Frugal Color website, frugalcolor.com put the fun back in fundamental fiscal responsibility. It also had a goat that would literally eat your trash, a tool that converted any word in to a business savvy acronym, and 60% click-through rate to purchasing info.
Roles: Associate Creative Director, Music Composer
Awards: 2008 Webby Honoree, 2008 New York Festival Award, 2008 WebAward, W3 Gold, 2008 IAC Gold


Frugal Color Banner Ads

The online ads for the campaign managed to tease the site as well as deliver the core message. In the end they performed almost twice the industry standard in click-through rates.
Role: Associate Creative Director

TV


Role: campaign concept

Labels: Award Winner, Banner Ads, Brand Experience, Consumer Advertising, Creative Direction, Integrated Campaign, IT Hardware, Music Composition, Sound Design, Video Production, Web Design, Xerox